Retail is challenging at the moment, with footfall being low, making social media crucial for driving sales. Personally, I utilise the CapCut App to create engaging content by combining photos and videos. When visiting retail sites, we assist clients by photographing their clothing areas, displays, and new products, encouraging them to post these visuals to generate interest and boost sales.
A tip for attracting new customers is to offer a low-cost product for free with any purchase. For example, a gift shop could provide a free (low cost) birthday card with every birthday gift purchase over £30. Customers buying birthday presents typically also purchase a card, making this an attractive offer over a weekend, inviting new customers in.
Similarly, McDonald’s ran a promotion offering three items for £3, which successfully attracted parents who bought the £3 items for their children and additional items for themselves.
For online businesses, including a small thank you card and a 10p pack of Haribo sweets in each parcel can leave a positive impression on customers, making them more likely to shop with you again.
Google reviews can significantly improve your store’s visibility. By placing a scan code at your till and asking satisfied customers to leave a 5-star review, you can enhance your store’s ranking on Google. This process is effortless for the customer but yields substantial benefits for your business.
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